The Brief

Creative Black Country (CBC) is a Creative People Places programme funded by Arts Council England, it aims to make the most of creative talent. We teamed up with them to help design and develop their new website. The brief was to create a functional, accessible and visually striking site that communicated the companies message clearly and effectively.

Expertise Used

Website Design

Sector

Creative Services & Media

The Solution

CBC are dedicated to promoting art and culture events around the Black Country area therefore the need for events to be shown clearly was imperative. Working with the team we provided ideas and drafts that were tailored to their needs. We developed two different layout styles for the what’s on page to maximise the viewers experience. A map with pins placed where the event is being taken place is great for people wanting to know what’s going on in specific areas. The site also displays the information in a more visual and creative way. The list view displays the same information in an alternative layout suitable for the less tech savvy and people who want to browse the events. The whole design is vibrant, minimalistic and colour coded for user accessibility.

The CBC team commented saying that this site was more interactive than their previous site which meant that outside organisations could contribute to their events page. This was a real time saver for them, as they could rely on local communities to update the site on their own. More than anything it gave a good first impression to potential clients and presented Creative Black Country as a high quality art organisation. This elevated web presence enabled them to get their name out there and meant CBC were more confident in approaching artists, businesses and other organisations.

Creative Black Country have now exhibited at the Southbank Centre in London and been made a feature by various TV and radio documentaries including the BBC world service. They have taken on two new members of staff and many of their community based projects have also been awarded grants and prizes from national art and nature organisations.

The Feedback

“We would not hesitate to recommend their services to other arts organisations, or indeed any business in general, that require bespoke, appealing design coupled with excellent customer service.”

Creative Producer of Creative Black Country – L.Smyth