We were approached by suit hire company Dapper Dan to redesign their brochures. They wanted something different to the usual catalogue design to promote their range of suits, waistcoats and accessories. The primary target was for people hiring wedding suits however it also needed to be relevant to any special occasion.
Weddings and all special occasions have one thing in common, photography. You know people will be taking photos to remember the occasion so your attire needs to be photo ready! Taking this into account we developed a polaroid concept based upon the idea of capturing the big day. We played with polaroid shapes using them to emphasize the product in each image, we also used a handwritten font to write a caption at the bottom of each polaroid for a personal feel. We took it one step further and had the whole brochure made into a square shape to reflect the concept.