The Brief

MFS Seafoods were branching out into snack and party food. They needed a new brand identity to promote the product line. We were asked to generate ideas for their new brand name, develop an eye-catching logo and create 10 packaging designs.

Expertise Used

Brand Identity

Graphic Design


Food & Drink Manufacturing

The Solution

After an ideas generation session we pitched our creative brand concepts to the company directors. Our ideas were met with great enthusiasm and the name “Delish” was picked from our presentation.

We created a playful, fun and bold logo design that would appeal to young families and couples when choosing party food. The illustration element in the logo also emphasises the brand name and was inspired by the emoji most people use when talking about food!

Lastly we developed packaging designs for 10 products. Artwork was created following the bold and contemporary Delish brand style. The product line is in the process of being printed and we look forward to seeing them in shops across the country.