After over 20 years in the landscape design industry, Tony Deakin decided to set up on his own. He needed a professional brand identity to gain instant confidence with new and previous clients. After looking at alternative design services, Tony came to us for the solution. This was a start up company with Tony at the forefront of the business, he needed to sell himself therefore we agreed that branding the company with a personal feel would be best for his business aims.
Expertise Used
Brand Identity & Development
Graphic Design
Sector
Property & Construction
The Solution
After researching the sector, competitors and target market we came up with a few monogram logo design concepts incorporating Tony’s initials. This helped the brand have that personal feel and emphasis on the person behind the business. We then developed his preferred logo on to stationery creating designs using green and blue colours which represent the landscape design industry. The minimalist style is bold, clean and stands out from his competitors.
