We were asked to create an identity that was different from a stereotypical construction company. Their brand messaging should showcase what can be achieved by using their steel frames. They wanted to create market awareness and attract customers that already have suppliers and/or have never used this kind of construction before.
Expertise Used
Brand Identity & Development
Exhibition & Interior Design
Graphic Design
Website Design
Sector
Property & Construction
The Solution
We created a minimalistic bold brand identity that stood out from Vanbrugh’s competitors. Focusing on large imagery gave the portfolio feel they were looking for. The addition of typographic selling points on branded materials helped reiterate the companies message to their audience. Following the help of their brand visuals, our working relationship has flourished. We have continued to work with the business on all their marketing materials including, website design, print adverts, pop up stands, event invites, brochures, pitch presentations, indoor and outdoor signage.
Since working with Vanbrugh on their marketing materials from the start, the company has grown to become very successful. They are now working on local government contracts as well as expanding the business in the Middle East, Scotland, Ireland and Africa. Also recently winning a contract with BC Make to create low cost affordable housing in which the community build their own homes. The have plans to expand in this area within local government.
