The Brief

Wolverhampton University came to us to create a bold and clean logo design for HEIcount, a new software application to help with space usage and auditing the occupancy of rooms. The online portal is designed for people to check if the space they need is empty so they can view and book rooms, conference halls and offices, all from one handy app.

Expertise Used

Digital Design

Graphic Design



The Solution

We wanted the logo to represent the purpose of the application. We created a concept that symbolises the occupied rooms and empty spaces. The design works well on it’s own and can also be separated from the brand name to form an app icon. We chose a modern sans serif font to compliment the bold and clean identity. Uppercase letters are used for “HEI” to emphasise that this is an abbreviation for Higher Education Institution.